The site needs a small local record to remember the button you pressed on the cookie notice. Optional measurement should not run unless you accept it.
Effective and last reviewed: 27 July 2026
What the site stores
Essential preference
A value named rcuk-cookie-choice may be stored in local storage. It records “accept” or “essential” so the notice can stay closed. It does not contain your name or casino account information.
Optional analytics
Basic audience measurement may be used to understand which Reel Choice UK pages are read and where errors occur. It should only start after the visitor accepts optional cookies. This category must not be treated as necessary for reading the comparison.
Affiliate attribution
Operator links contain a tracking parameter. Once clicked, the receiving operator or affiliate platform may set its own cookies to record the referral. Those cookies sit under the receiving site's policy, not this site's cookie controls.
Change or remove a choice
Delete data for reelchoiceuk.com in the browser's privacy settings to clear the saved choice. The notice will return on the next visit. Browsers also let you block all cookies or clear them on exit, but strict blocking can affect preferences on many sites.
Do Not Track and browser signals
Browser privacy signals are not implemented consistently across the web. Reel Choice UK's practical rule is simpler: optional measurement depends on an affirmative choice in the banner, and essential-only access remains available.
Questions
Email hello@reelchoiceuk.com with the browser and page involved if the preference does not behave as described. Do not include casino credentials.
